THE FIRST OF IT’S KIND MANAGED SERVICE FOR CREATIVE OOH. POWERED BY AI. CURATED BY HUMANS.
Empirical launched a proprietary AI-powered managed service exclusively for its clients, designed specifically for Out-of-Home (OOH) and experiential marketing. Built on more than 25 years of award-winning creative and production experience, EMPIQ is built to help advertisers and agencies accelerate the conception and development of bold, executable campaign ideas.
Send us your brief, challenge or even the beginnings of an idea and we’ll put our thinking to work. Using EMPIQ, our proprietary AI-powered creative platform, alongside the real-world experience of the Empirical team, we can quickly explore where the opportunity could go.
We’ll look at the idea through an OOH-first lens; the formats, environments, technologies and experiences that could make it work. We can explore early creative routes, pressure-test feasibility and start putting realistic parameters around production, timing and ballpark costs.
EMPIQ helps us move faster, but it doesn’t replace the people who know how to make this stuff happen. Every response is shaped and curated by our creative team, bringing years of experience from the street, screen, skyline and everything in between.
So don’t book a meeting just to hear what we can do… see it in action.
THE IMPORTANCE OF THE BRIEF...
The briefing process is critical to EMPIQ because it’s the moment where creative ambition is translated into real-world logic. A strong brief gives EMPIQ the environmental context it needs – audience mindset, location dynamics, media constraints and brand tone – so ideas are shaped by how people actually move, look and engage in physical space. The better the brief, the more precise the output, ensuring concepts aren’t just bold, but buildable, relevant and designed to perform where it matters most: out on the street.
To aid the process, we’ve created a special briefing form, tuned to the EMPIQ process.