The ask: Show the audience how the world finds it’s POV.

During Cannes Festival of Creativity in 2025, we worked with our friends at MarneyRoad.ai to bring the world of TikTok to the streets and audiences. We showcased stories from around the world on a variety of mobile media opportunities including LED trucks, pedi cabs and street walkers.

Content was customised by day and night to showcase to the world how global audiences find their own POV.