THE FIRST OF IT’S KIND MANAGED SERVICE FOR CREATIVE OOH. POWERED BY AI. CURATED BY HUMANS.
Empirical Productions launched a proprietary AI-powered managed service exclusively for its clients, designed specifically for Out-of-Home (OOH) and experiential marketing. Built on more than 25 years of award-winning creative and production experience, EMPIQ™ is built to help advertisers and agencies accelerate the conception and development of bold, executable campaign ideas.
Unlike general-purpose AI tools, EMPIQ™ is trained exclusively on real-world OOH success and experiential learnings, combining creative intelligence, production realities, effectiveness, location information, audience insight, market data, strategic creative frameworks and successful case studies to deliver faster, smarter ideation grounded in what works in physical environments.
“EMPIQ™ isn’t theoretical AI—it’s earned intelligence. We’ve been extremely busy in the background over the last year building, and testing it in order to help brands and agencies get to bolder, bigger, braver and better creative ideas faster, without losing sight of execution or impact in the real world.” - Michael Palatnek, CEO of Empirical Productions
Built to help agencies and marketing departments turn briefs into real campaigns quicker, EMPIQ™ supports rapid concept development, rationale, ballpark costing, timelines and effectiveness metrics across live activations, experiences, digital and integrated campaigns for the OOH market. EMPIQ’s development reinforces Empirical Productions’ proud commitment to seamlessly blending creativity, technology, and real-world expertise to deliver market leading creative services for brands and agencies looking to deliver epic work.
OUR CREATIVE MANAGED SERVICE POWERED BY OUR CUSTOM AI
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EMPIQ™ is a proprietary AI-powered managed service exclusively for its clients, designed specifically for Out-of-Home (OOH) and experiential marketing. Built on more than 25 years of award-winning creative and production experience, EMPIQ™ is built to help advertisers and agencies accelerate the conception and development of bold, executable campaign ideas.
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Unlike general-purpose AI tools, EMPIQ™ is trained exclusively on real-world OOH success and experiential learnings, combining creative intelligence, production realities, effectiveness, location information, audience insight, market data, strategic creative frameworks and successful case studies to deliver faster, smarter ideation grounded in what works in physical environments. We utilize AI as a tool to aid creativity not as a first point of call.
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We built EMPIQ to help agencies and marketing departments turn briefs into real campaigns quicker, EMPIQ™ supports rapid concept development, rationale, ballpark costing, timelines and effectiveness metrics across live activations, experiences, digital and integrated campaigns for the OOH market - all built on our years of experience and successes. EMPIQ’s development reinforces Empirical Productions’ proud commitment to seamlessly blending creativity, technology, and real-world expertise to deliver market leading creative services for brands and agencies looking to deliver epic OOH work.
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When you use our EMPIQ service, the information you share with our team is handled within a secure, controlled AI environment designed to protect your data. Your data and inputs are processed to generate responses, not to build external marketing databases or create public-facing content. We don’t sell, trade, or repurpose your information. Our closed AI environment remains private to our sessions and are managed under the platform’s enterprise-grade security standards, including encrypted data transmission and secure infrastructure. In simple terms, what you put into EMPIQ stays within the system — it’s there to help thinking, planning and creating, not to be exposed or redistributed.
It’s also important to understand that the EMPIQ system doesn’t have independent memory beyond the parameters set for its intended use. It doesn’t scrape your wider systems, access confidential files unless you deliberately upload them, or share your information with other users. Any data you choose to input is used solely to deliver better, more tailored outputs in that moment. We’ve built EMPIQ to be a creative tool you can trust — reliable, secure, and designed to support bold ideas without compromising confidentiality.
THE IMPORTANCE OF THE BRIEF
The briefing process is critical to EMPIQ because it’s the moment where creative ambition is translated into real-world logic. A strong brief gives EMPIQ the environmental context it needs — audience mindset, location dynamics, media constraints and brand tone — so ideas are shaped by how people actually move, look and engage in physical space. The better the brief, the more precise the output, ensuring concepts aren’t just bold, but buildable, relevant and designed to perform where it matters most: out on the street.
To aid the process, we’ve created a special briefing form, tuned to the EMPIQ process.
