Our Experiential and IRL service brings brands into the real world with pop-ups, stunts, and live activations that stop people in their tracks and spark moments worth sharing.

Experiential OOH creates wonder you can step into. It’s not just media — it’s theatre on the street, where audiences become participants, not just spectators. By staging bold, tactile experiences, we help brands build emotional connections that can’t be skipped, scrolled past, or forgotten. Experiential campaigns amplify reach by earning headlines, social shares, and cultural chatter. They turn a single location into a broadcast moment, multiplying impact far beyond the footprint of the activation. For brands, it’s the most direct path to relevance — immersive, PR-ready, and impossible to ignore.

Our DOOH creative services deliver data-driven creative that is always fit for purpose— whether Dynamic, Interactive or Anamorphic it’s built to integrate seamlessly with OOH media buys. Static creative can only say so much, but dynamic, interactive or anamorphic content can unlock storytelling that moves with the moment. By connecting live data to creative — weather, sports, traffic, culture — we make billboards feel alive. By making them 3D we surprise audiences with wonder. By adding interactivity we can get audiences immersed in the brand story, turning them from audience to advocate. 

• Dynamic, data-driven DOOH that responds to time, place, weather, and real-world behavior.

• Anamorphic 3D creative and custom LED structures designed to stop people in their tracks.

• Interactive DOOH using mobile, touch, sensors, and AR to invite participation, not passive viewing.

Our Mobile Billboards OOH service puts transported billboard and LED screens on the move — from trucks to cubes — delivering dynamic, high-impact media that goes where static can’t.

Mobile OOH brings flexibility and theatre to the street. It’s not just a moving screen, it’s a moving moment — a way to chase culture, follow audiences, and stage brand stories in unexpected places. Whether rolling LEDs, modular cubes, or roving pop-ups, mobility ensures the message stays alive and adaptive. By going beyond fixed sites, Mobile OOH multiplies reach and precision. It can hyper-target events, neighborhoods, or audiences with surgical accuracy, while amplifying presence through spectacle. Perfect for launches and takeovers, it guarantees visibility, agility, and shareability — delivering maximum impact wherever the crowd gathers.

Our Projection and Drone services light up the skylines — from 3D mapping to huge stunts — turning buildings, landmarks, skies, and unexpected surfaces into living canvases for brand storytelling.

Skyline shows break the frame. It reclaims architecture and skies as media, transforming ordinary locations into extraordinary experiences. Whether hyper-detailed mapping, bold mural takeovers, or surprise guerrilla drone shows, we create fleeting spectacles that feel like cultural events — moments of wonder that audiences remember long after the lights fade. These campaigns deliver scale without permanence — a flexible, high-impact way to dominate cityscapes and spark social chatter. They’re PR gold, generating coverage and content while bypassing traditional media restrictions. For brands, this offers a powerful mix of drama, reach, and agility — commanding attention where it matters most.

Guerrilla marketing can deliver agile, temporary brand spaces — from chalk stencils on sidewalks to retail to sampling — immersing audiences in brand stories, where culture is happening.

Guerrilla tactics thrive on surprise and immediacy. By appearing suddenly in the right place, they disrupt routines and invite discovery. More than a shop or stand, they’re curated environments where people don’t just see a brand, they live it — taste it, try it, and talk about it. Going guerrilla compresses the path to engagement by putting product directly in people’s views or hands, in unexpected places, generating trial, advocacy, and buzz in one move. They scale beyond location through PR and social, ensuring a temporary build leaves a lasting impact — measurable in awareness, sales uplift, and cultural relevance.

Custom-branded vans, sprinters, trailers, and sampling units optimized for single location, tours and multi-city campaigns.

Creatively, vehicles give us a canvas that refuses to sit still. A fleet of wrapped vans weaving through Shoreditch, a branded coffee cart pulling up outside a train station at 8:30am, or a convoy of electric LED trucks circling SoHo at golden hour — each one becomes a moving stage set. We can design them as fully immersive builds, not just vinyl-wrapped shells but tactile, dimensional environments with custom fabrications, pop-out product displays, even integrated digital screens broadcasting dynamic content in real time. A static billboard waits to be noticed; a branded vehicle interrupts the everyday. It parks where culture is happening — outside festivals, at sports fixtures, along commuter routes — and it doesn’t just show up, it performs. From an effectiveness perspective, fleets offer something most media can’t: agility. We can redeploy assets in response to weather, footfall patterns, retail demand, or live cultural moments. If data shows a spike in audience density around a mall on a Saturday afternoon, the fleet reroutes. If a product sells out in one ZIP code, messaging updates dynamically on integrated screens to drive traffic to the next nearest store.

Empirical Productions is the ideal printing partner for OOH creative because we combine scale, precision, and flexibility—delivering bold ideas flawlessly, wherever they need to live. From billboards and building wraps to transit, retail, and experiential installations, we produce in any format, on virtually any material, for any location. Our end-to-end production expertise, rigorous quality control, and nationwide installation network ensure your creative lands exactly as envisioned—on time, on brand, and built to stand out.

Experience & Scale: Our team brings decades of experience supporting large-format, transit, OOH, retail, and event production nationwide. We operate at scale, supporting high-volume, time-sensitive programs for leading brands and agencies.

Quality & Capacity: Through our production network, Empirical delivers premium-quality output across millions of square feet annually. We partner with facilities operating advanced large-format press fleets purpose-built for transit and OOH environments, ensuring color consistency, durability, and speed at scale.